Bringing Multi-Day Tourism, Meetings, and Economic Growth to The Ranch

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To meet Northern Colorado’s growing demand for overnight lodging, conference space, and large-scale, multi-day events, The Ranch is exploring introducing a full-service Convention Center and on-site Hotel. These additions will position The Ranch as a year-round destination for business, tourism, and community gatherings.

With flexible meeting rooms, exhibit halls, and banquet facilities, the Convention Center will support everything from regional trade shows and corporate retreats to community galas and civic summits. The on-site hotel will offer convenient accommodations for guests, with family- and business-friendly features designed to enhance the full event experience.

Key Features

Convention Center (100,000+ square feet)

  • Flexible meeting rooms and breakout spaces.

  • Full banquet and event hosting capabilities.

  • Large exhibit halls for trade shows, expos, and conferences.

  • Designed to support regional and national gatherings.

On-Site Hotel (225 rooms)

  • Lodging for business travelers, families, and event attendees
    Shared outdoor gathering areas and integrated event services.

  • Connected to the convention center for easy access.  

Why It Matters

The Hotel & Convention Center will help expand the scope and reach of The Ranch, delivering long-term community and economic value.

  • Responds to increased demand for on-site lodging and professional meeting space

  • Unlocks an estimated $5–7 million new net revenue and tens of millions in annual economic impact through tourism and local business support.

  • Allows The Ranch to host events it currently cannot accommodate due to space or hotel limitations.

  • Increases Larimer County’s ability to attract conferences, trade shows, indoor sports, dance, and multi-day events that previously went elsewhere, bolstering Larimer County’s already strong tourism industry of $1.1BB annual spending. 

  • Supports small businesses, restaurants, and hospitality partners across the region.