Event Center Expansion & Modernization - Blue Arena
Enhancing the Guest Experience and Elevating Regional Entertainment
Blue Arena is a cornerstone of live entertainment and large-scale sporting events in Northern Colorado. The venue regularly hosts national and regional concert tours, professional and amateur sporting events, touring family shows, and ticketed live entertainment that draw audiences from across the Front Range and beyond.
As one of the largest indoor venues in the region, Blue Arena plays a critical role in supporting event tourism, regional visitation, and year-round activity at The Ranch. The Event Center Expansion & Modernization project focuses on improving how guests arrive, move through, and experience events—while upgrading premium amenities to meet evolving expectations from artists, promoters, and attendees.
These improvements are designed to strengthen Blue Arena’s competitiveness, attract a broader range of high-demand events, and support long-term financial sustainability for The Ranch.
Project Overview
The Event Center Expansion & Modernization project is centered on targeted upgrades that elevate the overall guest experience while preserving the core function and identity of Blue Arena.
Planned project components may include:
- A new premium entry plaza to improve the arrival experience, circulation, and visibility
- Expanded suites and loge boxes to increase premium seating and hospitality options
- A lounge terrace and open-air patio to support pre-event and intermission gathering
- A redesigned premium lounge with modern finishes and enhanced guest amenities
- Improvements focused on accessibility, comfort, and year-round functionality
Final design elements and layouts will continue to be refined as the project advances through the design process.
Project Status & Timeline
The Event Center Expansion & Modernization (Blue Arena) is a Phase II project currently in schematic design. During this phase, the project team is evaluating entry sequence, guest circulation, premium space configuration, accessibility improvements, and overall fan experience.”
Why the Blue Arena Expansion & Modernization Matters
Blue Arena is a major driver of attendance, visitation, and economic activity at The Ranch. This project supports the Master Plan’s long-term goals by:
- Improving the experience for guests attending concerts, sporting events, and live performances
- Expanding premium amenities that generate additional revenue to support campus sustainability
- Increasing the venue’s ability to attract national tours and high-demand events
- Enhancing accessibility, comfort, and overall functionality
- Keeping The Ranch competitive as a regional destination for live entertainment
Together, these improvements ensure Blue Arena continues to meet the expectations of today’s audiences while positioning the venue for future growth.