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May 30, 2019



Thursday, May 30, 2019


(Loveland, CO) The Ranch, Larimer County’s Event Complex, has signed a multi-year agreement with Mac Equipment, Inc. for Mac Equipment to become the naming rights partner of The Ranch Event Complex’s indoor arena and livestock pavilions.


Mac Equipment, Inc. became the official naming rights partner of The Ranch Events Complex indoor arena and livestock pavilions on March 1. Interior signage was installed on Wednesday, March 20th with the exterior signage for the newly named Mac Equipment, Inc. Indoor Arena & Livestock Pavilions installed at a later date.  


“Mac Equipment, Inc. is proving its commitment to be a larger part of the Northern Colorado community through this partnership, not just as a business in it, but as a proponent many events that take place within this arena and livestock space,” Chris Ashby, Director of The Ranch Events Complex, said. “We are very excited to be growing our partnership with such an impressive local organization.”


The indoor arena is home to two climate-controlled show offices, a concourse with bleacher seating, radiant heating and ventilation fans. Between the two pavilions is a dirt floor warm-up arena with flexible space that is ideal for an equine warm-up arena, small animal sale ring, dog agility showground and more. Both the main indoor arena and warm-up arena boast Kiser Engineered footing to meet the demands of any equine and livestock event.


The east and west pavilions are designed for multi-purpose use with concrete flooring. Both barns are equipped with drop-down electric plugs, temped wash racks for livestock washing and restroom/show facilities. A total of (180) 10’ x 10’ portable, rubber matted stalls can be set in each barn.


The Ranch Events Complex’s new naming rights partner, Mac Equipment, Inc., was established and grounded on principles of honesty, integrity, quality customer service and highly qualified mechanic services. While the company started out as the store for commercial equipment and small engine repairs, it has grown into Northern Colorado’s largest outdoor power equipment dealer for homeowners, commercial crews and municipalities.


Due to their loyal customer base and success in their Loveland store, the owners, the McCrimmon brothers, decided to expand Mac Equipment’s products and services to another region of Colorado. In 2013, a second location was opened in Longmont. While the new store may look a little updated, the products and services are just as ‘old-school’ as the original location.


While the familiarity and safety of a big box store is tempting, Mac Equipment, Inc. offers a more personal business deal. To everyone at Mac, you are a part of the family from the first time you walk through the door. Mac Equipment is honored to serve customers from all over Colorado, Wyoming, and Nebraska with the very best outdoor power equipment.


“We are unbelievably honored that Dana Drake [Director of Corporate Partnership at The Ranch] gave Mac Equipment, Inc. the opportunity to support and stand with our local community through this naming rights partnership and equally humbled that God has given us the means to do so,” John McCrimmon, one of the owners of Mac Equipment, Inc., said. “We are thrilled that other Loveland businesses, several of our vendors and local non-profit organizations have partnered with us to make this possible. We look forward to seeing you at the Mac Equipment, Inc. Indoor Arena and Livestock Pavilions!”


Spectra, an industry leader in partnerships deals, acted as the naming rights agent on behalf of The Ranch.


About The Ranch, Larimer County Fairgrounds and Events Complex
The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, Colorado, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Blue Arena, the Mac Equipment, Inc. Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and PRCA Rodeo. For more information, visit www.TREventsComplex.com.

About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Corporate Partnerships. All three divisions provide services at The Ranch, Larimer County’s Event Complex.