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August 2, 2023


(Loveland, CO) — Larimer County and OVG360 proudly announce the upcoming name change of the Budweiser Events Center to Blue Arena starting October 2023. The multimillion 10-year partnership was created and executed by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties. This is a natural fit given that Blue is expanding rapidly into Fort Collins, Loveland, and other northern Colorado communities.


“As a well-known community champion, Blue is honored to partner with Larimer County in the revitalization of Blue Arena”. Blue Federal Credit Union President/CEO Stephanie Teubner shared. “Blue has been engrained in Northern Colorado for more than 50 years, and we’re proud to play a role in this exciting project, benefitting our members and the community. We are confident Blue Arena will not only continue to serve as a community gathering space but as an important economic driver for the area.” 

“Blue has been a tremendous partner inside the venue over the last several years and we’re thrilled they are continuing to showcase their commitment to The Ranch Events Complex, Larimer County, and all of Northern Colorado by investing further in the facility.”  Keller Taylor, GM of Blue Arena / RVP for OVG360.  

“This exciting partnership aligns well with Larimer County’s commitment to the community, and we couldn’t be happier to expand the relationship with Blue.” Says Conor McGrath, Director of The Ranch Events Complex for Larimer County. “We would be remised to not thank Anheuser Busch for their 20 year partnership with Larimer County across The Ranch campus and acknowledge they were part of the catalyst that helped springboard the early days of this project.”


Over the past 20 years, the arena has become a premier destination in Northern Colorado with over 7 million guests. With newly renovated suites and an updated interior bowl, totaling over 5 million dollars in investment, the 2023 and 2024 season will become one of the busiest years yet including, the primary tenant team the American Hockey League Colorado Eagles, GRAMMY® Award-winning rock band Tool, Billy Idol, REO Speedwagon, Larimer County’s PRCA Rodeo as part of the Larimer County Fair, and many other exciting events.


To kick off the exciting season fans will be able to win a pair of tickets to every event starting with the Colorado Eagles first home game on Friday, October 20. The Golden Ticket Giveaway will run from August 2 – October 2. To enter to win and for a calendar of upcoming events and more information visit treventscomplex.com.


About Blue Federal Credit Union

Blue Federal Credit Union is a not-for-profit financial institution serving communities across Wyoming and Colorado as well as members worldwide. Blue is a lifelong champion that builds connections that help our communities achieve their full potential, one realized dream at a time. With continued growth, Blue always stays true to its mission of discovering pathways to realize members possibilities. Our purpose is to create a true cooperative connected to and inspired by the communities we serve and to help discover new pathways to realize your possibilities. To learn more about joining Blue, visit bluefcu.com/join.

About the Blue Arena

The OVG360-managed Blue Arena at The Ranch Events Complex, located in Loveland, Colorado, is a 6,800 seat multi-purpose venue, which opened in September 2003, and is home to the Colorado Eagles of the American Hockey League. This multi-purpose facility can host concert settings in various capacities, hockey, basketball, indoor football, family shows, rodeos, trade shows and flexible set-ups to accommodate any event. The Blue Arena, less than an hour drive from Denver and Cheyenne, Wyoming, has become the focal point for sports and entertainment in Northern Colorado. The Blue Arena becomes Blue Arena in October 2023.


About The Ranch, Larimer County's Event Complex

The Ranch Events Complex, located in Loveland, is Northern Colorado's premier event complex with over 240 acres of customizable event space. The campus, which opened in 2003, is owned and operated by Larimer County and consists of four event spaces: the Blue Arena (becoming Blue Arena October 2023), the MAC Equipment, Inc. Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H Youth & Community Building. The Ranch hosts hundreds of different events annually and is the home of the Colorado Eagles and the Larimer County Fair & PRCA Rodeo. For more information and upcoming events, visit TREventsComplex.com.